Posts Tagged ‘web pages’

Boost Your Web Site Traffic – 14 Benefits Of Keyword Optimization

Having a top search engine ranking is like money in your pocket. However, search engine optimization is an ongoing challenge for companies and individuals who want to drive more traffic to their sites. One of the best ways to boost your search engine traffic is to populate your site with optimized content. Here is how to create it: with a keyword optimization tool.

Keyword optimization tools perform three extremely valuable functions that are hard to find anywhere else:

a. They suggest variations on your selected keywords that you had not yet thought of yet

b. They tell you how often each keyword is actually being searched for daily on the World Wide Web (note: the higher the number of searches, the more valuable the keyword)

c. They reveal how many competing Web sites feature the keywords you want to use (note: the lower the number of competing Web sites, the more easily your site will make it to the top of the rankings)

You can perform keyword optimization yourself by using any one of a number of free or fee-based tools, easy-to-use tools. I recommend starting out with a free tool like that available from Overture (do a search on your favorite search engine to find it). Another option, once you get the hang of things and want to go pro, is to try out for free the leading keyword optimization tool, Wordtracker®, at: http://www.Wordtracker-Free-Trial.com/

If you do decide to use a fee-based tool (which I highly recommend), the investment you make in a subscription will likely pay off in just a few days of use: making educated guesses about what people are searching for is no match for taking your advice from a keyword optimization tool. And, in addition to finding keywords for creating optimized content for your Web sit, you can use your subscription to a keyword optimization tool to do a whole bunch of other value-adding activities, such as:

1. Embed your Web pages with optimized keyword meta tags

2. Write successful articles that get ranked on the first page and above the fold of top search engines and position you as an expert in your field

3. Do preliminary product or service testing: see what people are thinking about and looking for in different product areas

4. Write better, more eye-catching and successful ads for online ad sites

5. Write blog titles that get more attention for your already-chosen topics

6. Get ideas for new blog topics

7. Find out what terms people are searching for in general and use the terms in your traditional, offline media such as brochures and newspaper ads

8. Write subject titles for opt-in e-mail campaigns that get people’s attention because it is what is already on their minds

9. Test which words to use for a new content Web site you are considering creating in order to generate income from Google AdSense ads

10. Try ideas for various product or service names to see what is hot and what is already taken

11. Look for popular keywords and try to extrapolate microtrends upon which your business could capitalize

12. Optimize your Pay-per-Click advertising campaigns, in terms of both ad title and keywords bidding

13. Etc., etc., etc.!

Creating optimized content for your Web site is one of the cornerstones to boosting traffic to your site. A keyword optimization tool is a no-brainer decision for getting you the optimized content you need.

Keyword Optimization Made Simple

Keyword optimization is important if you want your web site to achieve maximum success. Search engines crawl your web pages on a regular basis to determine whether or not your web site provides content that matches commonly used search terms. If you have keywords or keyword phrases that are in line with commonly used search terms, there is a good chance that your web site will appear higher up in search engine rankings than sites that have not utilized keyword optimization.

Rules of Keyword Optimization

Keyword optimization is a complex topic, but it can be boiled down to ten simple rules. If you follow these keyword rules faithfully on your web site, you are almost guaranteed a higher place in search engine rankings.

1. You should choose at least one targeted keyword phrase for every page on your web site.

2. Keyword optimization becomes less effective when you water it down. While you can target multiple keyword phrases, you should only target two or three at the most for each page.

3. You should choose keywords or keyword phrases that match the overall theme of your web site. For example, you wouldn’t want to choose the phrase “medical school” if your web site focuses on celebrity fashion.

4. People who research keyword popularity ahead of time have more success with keyword optimization. A good example of a free tool that will help you with this is Google’s Keyword Tool, https://adwords.google.com/select/KeywordToolExternal

5. Your chosen keyword should be spelled correctly. There are a lot of other people who will tell you otherwise, saying that misspelling words is a good way to get stray traffic on your web site. The truth is that misspelling a keyword on purpose is nothing more than poor keyword optimization strategy. Your web site is better than that and so are you.

6. The keyword or keyword phrase that you choose should be popular, but not too popular. Your goal should be to pick something Internet users will be searching for, while avoiding terms that have been done to death by larger and more established web sites.

7. The crux of keyword optimization is choosing where to insert chosen keywords and keyword phrases on a web site page. The best thing you can do is pepper the content with keywords, i.e. the targeted phrase should be used throughout the content versus concentrated areas.

8. Always, always, always use your targeted keyword or keyword phrase in the title of your article.

9. Keywords should be used in Meta titles and Meta descriptions–this is one of the most important rules of keyword optimization.

* Keyword optimization works best in moderation. If you use too many keywords your writing will look like spam to search engines.

A Final Thought on Keyword Optimization

Keyword optimization might seem like a lot of effort, but it is worth your time to learn how it works. When you use keywords and keyword phrases correctly on your web site, search engines will notice and reward your efforts by sending traffic your way.