Posts Tagged ‘phrases’

Keyword Optimization, One Secret To Building A Money Making Website

If you want to build a successful money making website, you had better start paying attention to the words that appear on said website. The words that are appear over and over in your text may be the difference in how much money you make on the internet. Keyword optimization is a great way to increase your traffic, thus generating more sales and more potential return customers.

What is amazing is how little people know about keyword optimization. Along with how little time they care to invest into learning the nuances of it. While there are plenty of things to worry about when attempting to build a successful money making website, keyword optimization should certainly be toward the top of that list.

When people do attempt to use keyword optimization in their content, some mistakenly believe that making up random words to fit the text will do the trick. The problem is that they don’t know which of these keywords are actually being searched by their potential customers on the internet. The key to optimizing for specific keywords is to identify which of these keywords your customers are actually using as their search terms and phrases.

Before identifying what is being searched for you have to identify what the common theme of your website and each individual page is. By narrowing down the common themes, you will have a better idea of what keywords to optimize for. The closer your keywords are associated with the central theme of your website, the better chance you have of attracting quality prospects and creating a successful money making website.

After identifying the common themes, you want to begin researching for what your potential customer is actually plugging into the search engines. You can go to websites such as Pixelfast or Wordtracker to find these results. There are other websites that charge you for an extensive list, but these two are the best free lists. From this list you will find the various ways people are searching for whatever your website, or more specifically webpage, theme is.

For example, if your common theme is internet marketing, other terms that are searched include, internet marketing strategy, internet marketing online, internet marketing company and so on. How you optimize your site for these keywords is by placing them within the flow of your content on your website and on the titles of pages. You want to scatter them within the content quite a bit, but it is important that you don’t flood your potential customer with keywords.

Keyword optimization is a great way to generate high traffic volume and build a successful money making website. If you can master the art of keyword optimization by knowing what keywords to use, how to insert them within the flow of the text, and how to use them as often as possible without flooding your visitors, you are sure to increase your website traffic and accomplish your goal of building a successful money making website.

Using Google’S Adwords Keyword Tool

Using the Adsense Keyword Tool

In short the Adsense Keyword Tool can be used three ways.

- Based on a Keyword or a phrase

- You can search a URL

- You can also base your search on content.

Once you enter what you are searching for the tool will come up with various words or phrases related to your search. Once you have the list compiled by the Keyword Tool you can now take a look at the competition for the specific word or phrase and also the search volume. Ideally what you would like are words with lower level of competition with a high search volume. Finding these words may take time but will pay off for you in the end.

Choosing words with high competition will only put your site or blog in a list of thousands of other people doing the same thing. Getting into the top search results is really the key to making money online.

When the findings from the keyword tool are generated I would suggest going to the top of the list and adding “show estimated CPC” to the list. This will show what advertisers are paying for these words or phrases. Words with higher level CPC used on your site will generate more dollars when using the Google Adsense Program.

If you see some keywords in the list that really interest you and meet the need then try running them on their own in the keyword Tool. For example say I was doing a Search for “Adsense” and in the findings I see that “Adsense Software” was a good paying, low competition word. Then I would run “Adsense Software” on its own in the Keyword Input Box and see what searches are related to that individual keyword. Do this with as many words as you want.

Another great feature of the Google Keyword Tool is the ability to search URL’s and what this does is gives you the ability to see the competitions keyword strategy and maybe applying some of this to your own. Basically they are doing most of the work for you!
To do this just switch the radio button to “website content” and type in a URL of interest.The results layout is very nice because it groups words and phrases for you.

You can also use this tool for articles you have written already. Choose website content and let the Keyword Tool explore your site by adding the site’s content in the search box. This will help you with your site optimization.

The choice and position of Keywords are very important in attracting visitors to your website so please get use to the keyword tool because you will be using it a lot. Earning above average Google Adsense Revenue requires a great understanding of the Keyword importance and how a search engine operates.

How To Market Your Website Using Keyword Marketing

Choosing the right keywords to market you website is what keyword marketing do. Keywords play an important role in internet marketing. It is what leads search engine users to your site. Keyword marketing is a technique or strategy that can improve your search engine rankings. In putting up a new website, you sometimes take for granted the use of keywords, especially by newbies to the marketing world. You don’t realize that the right keywords on your website will improve your search engine rankability. You may not understand fully how important the use of right keywords for your website but your goal is to have those keywords and other related keywords within your site. Keywords are words or phrases you type in search engines like Google when you want information on something.

Suppose you understand the importance of keywords, you think all the possible keywords that would relate to your product or service and put that in your website. Example your website is about bags. You can place keywords like, “sports bags”, “school bags”, “cheap bags” and any other variety. But the problem is people don’t use these keywords when they search for bags. It is a good idea to simply think of the possible keywords but you’re actually risk loosing many potential customers. So better do a keyword research for your website. Keyword marketing helps you define keywords and phrases bringing many visitors to your site. It helps you determine which keywords and phrases are most often typed in search engines.

When you’re in internet marketing, the challenge is how to put your website in front of people who are searching using particular keywords and phrases. Through keyword marketing, you target your customers by keywords. The goal is to achieve top rankings of your website in the actual search results. The advantage of keyword marketing is the potential to reach the right people at the right time. For searchers, they enter keywords or phrases into a search engine to find information they need while for website owners, they use keywords to put their website on top for those keywords. The basis of all search engine rankings is keywords. So your keywords should have an impact on a website’s position within the search engine results pages. When search engine first started determining the relevancy of a site they place a larger emphasis on these tags.

So avoid using the wrong keywords for your website, always check the relevance of those keywords and avoid long lists of keywords. Search engines may just find your website irrelevant to the typed keywords by researchers, no matter how good its content. You might be loosing a lot of money investing in online business because your website is rarely seen by searchers and gaining nothing from it.

Simple Pay Per Click / Cost Per Click Strategy

Simple Pay Per Click / Cost Per Click Strategy

In a Nutshell, Pay Per Click or PPC is a search engine marketing technique which is used by search engines and advertising networks to generate clicks. In this, advertiser uses potential key phrases and bid for their position in the sponsored links section to generate leads to their website. The major service providers in the area are Google Ad words, Yahoo – Overture program, MSN Ad center. Apart from these BIG 3, there are many smaller programs which comprises the PPC universe. Setting up PPC sounds simple, but it requires certain practices and constant monitoring as improper biddings can make an advertiser bankrupt overnight.

Below are the simple strategies, which can make your PPC campaign more result oriented.

·          Keywords research: Always do good keywords research and come up with as many keywords / key phrases as possible, related to your product / Service. Come up with more and more secondary keywords which are relevant to the service / product offered by you. A secondary keyword may not have good search volumes but can certainly improve your conversion rates.

·          Create proper landing page: A landing page is the page on a website where the traffic generated through PPC program lands. Always make good. Attractive landing pages. A home page can not be a landing page as it is the identity of your website. Home page is used to present corporate identity, its more on “Who you are” whereas a landing page should focus on “what service / product you offer” and “why customer should buy from you”.

·          Write Relevant Ad Copy: The ad copy should clearly mention the product / service on offer for a particular campaign and the pricing for it. Any deviation from this will make you lose the space. An ad copy with pricing catches attraction of the visitor, thus making CTR (Click Through Ratio) value high.

·          Conversions: Incorporate conversion tracking code. Without this, you will not be able to know the exact ROI (Return On Investments). One must measure the leads coming through PPC programs, this helps in utilizing the budget effectively.

·          Bidding: Test the ROI (Return On Investments), conversion for various places in the sponsored link category by varying the bids for 2-3 weeks. This will give you the optimal position where you can safely bid and get desired CPA (Cost per acquisition) and can stick to your allocated monthly budget without much hassle. One you do this, you will understand that bidding for top positions is not good always.

·          Check competition: Look at the ad copy used by your competitors, analyze them and if required, make changes in your ad copy. Use promotional “HOOKS” (offers) to increase CTR (Click Through Ratio).

·          Branding: Do not let your affiliate to use your brand name for making their ad copy. This may affect your branding.

·          Monitoring: Constantly monitor your campaigns, there is nothing like AUTO PILOT in PPC campaigns. The competition is cut throat and you will need to adjust your bid in order to optimize your ROI (Return On Investments).

·          REALISTIC expectations: Have realistic expectations with your campaigns. You can not increase your business 10 folds overnight using PPC campaigns. It’s a market where you are selling goods and services. You can get the leads but if your website is not up to the mark or your pricing does not suit visitor, you will not get final CONVERSION. So ideally first step before setting up PPC programs is to do proper home work. Make your website up to the mark, create good landing pages, provide information in great detail so that the visitors get a complete idea about your services, products, pricing etc.

·          Last but not least, do monthly tweaking in bids, ad copy, remove non performing ads from your campaigns. This is life weeding, removing unnecessary items from your campaigns.

How to Build your High Quality List at the Lowest Cost Per Click Using Google Adwords

One important part of your Internet marketing strategy may involve building a list of prospects using a pay-per-click Google AdWords campaign. The advantage of using Google AdWords is that it can produce a high quality list because it’s highly targeted and relevant. This is because it is based on the keywords that you have chosen, the advert you’ve constructed, and the ‘squeeze’ page you’ve designed.

So what are the steps to building a list using Google AdWords?

Step 1 – Conduct Keyword Research and Design Your Google Account Structure.

This stage is of major importance to your success because it helps to keep things targeted from the beginning.

Draw a circle on a piece of paper with branches coming out containing what you believe to be the most relevant main key phrases.

Use the Google Keyword Selector Tool to select a number of relevant and popular key phrases, and search for synonyms and related terms.

Use other keyword selection sites e.g. nichebot.com, wordtracker.com, and keyworddiscovery.com.

Use the Google Traffic Estimator.

Set up an ad group for each of these main key phrases and use all the variations of it your have found within each group – single, plural, hyphenated versions etc.

N.B. With Yahoo marketing, one phrase covers the single and plural variations but this is NOT the case with Google.

Step 2 – Create Your Adverts

There are only 95 characters for a Google AdWords advert, 25 for the title and 35 each for the two description lines underneath.

DO NOT USE THE CHARACTERS TO SELL. The goal is ONLY to get people to click on your advert.

In each ad, put the key phrase in the ad title so it’s in bold as research shows that click through rates are higher if the key phrase is in the advert title.

Design a kind of template advert.

Produce 3 different adverts for each variation (using the template advert), changing the order and arrangement of key phrases within it.

Track the effectiveness of each to see which one works best – TEST, MEASURE AND COMPARE.

Step 3 – Create The ‘Squeeze’ Pages

The squeeze page is the page that people are directed to when they click on your Google AdWords Advertisement. This page should be built using the same key phrases for building blocks as the Google AdWords advert that is pointing to it. Each variation within each ad group should go to a squeeze page that has been changed accordingly with regards to the key phrases – maximum relevance and targeting should be what you are looking for.

Keep the squeeze page simple and make sure that every element in the page has a reason for being there i.e. it’s helping to convert.

Prepare some kind of value-adding download or service that is FREE.

Give the page a large, attention-grabbing headline and include the word FREE.

Google could penalise you for saying something is free when it’s not, so make sure it is.

Use a sub-headline with the word FREE in it to encourage people to read further.

Add a ‘call to action’ line below this e.g. Receive your FREE gifts now by entering your name and e-mail address below.

Google may regard a simple ‘sales letter’ style page to be a scam, so include navigational links on the page e.g. links to a page which opens in a separate window, showing pictures of and giving some information about the free gifts they will receive if the follow the call to action.

Links help your ‘quality score’ with Google (which lowers your cost per click), and they have been shown to increase the chances of conversion.

Include an opt-in box (small form) asking for a name and e-mail address.

Include a ‘call to action button’ e.g. Receive my FREE gifts now.

Research has shown that the conversion rate is increased if the text on the button states exactly the action you want users to take (and the benefit of doing so) rather than just saying ‘submit’.

Add a link to a detailed privacy policy page that opens in a separate window.

Include another couple of lines below this designed to increase curiosity e.g. stating possible benefits of following the calls to action.

End with a sense of urgency i.e. make the offer time sensitive to encourage immediate conversion.

Use professional looking graphics and consider using a columnar layout because this is what Google is used to i.e. try not to make it look too much like a sales letter page.

Change and test different aspects of the page to keep increasing the page’s conversion rate.

N.B. The best possible squeeze page would be exactly customised to your key phrases, which should ensure relevancy and a better chance of conversion.

So, a high quality list can be built, and return on investment can be maximised by building Google AdWords campaigns form the keywords up. make sure relevance and targeting is high, and Google optimisation rules are adhered to in your compelling squeeze page so that the quality score will be high, and so the cost per click will be kept as low as possible.