How cartoons can increase conversions – a picture speaks a thousand words
Can cartoons help to increase conversions? A picture is worth a thousand words.
You have just 2 seconds to grab the attention of a visitor to your website or direct mail out before the viewer discards your promotion.
What can you do in 2 seconds to grab their attention?
One technique which works is a dynamic headline. Headline which state a benefit, a great offer or ask a question are often the most effective means of grabbing a readers attention.
Once the attention has been grabbed it can be held using other devices such as concise lists of benefits, bullet lists and testimonials, and so on.
BUT let’s go back again to how you can grab the readers attention in those first two seconds.
Nothing communicates faster that a picture.
A picture is worth a thousand words afterall. That expression is not meaningless.
Wikipedia says this about the above expression:
“The adage “A picture is worth a thousand words” refers to the idea that complex stories can be described with just a single still image, or that an image may be more influential than a substantial amount of text. It also aptly characterizes the goals of visualization where large amounts of data must be absorbed quickly.
It is believed that the modern use of the phrase stems from an article by Fred R. Barnard in the advertising trade journal Printers’ Ink, promoting the use of images in advertisements that appeared on the sides of streetcars.[1] The December 8, 1921 issue carries an ad entitled, “One Look is Worth A Thousand Words.”
Gag cartoons are not useful in newspapers and for taking a pop at politicians and celebs, they can characterize your product and it’s benefits faster than words.
Why not recruit a cartoonist (cartoon artist) to create you a cartoon to help convert readers into buyers.
http://www.cartoonsbyleah.com
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